/* global React, BgGear, IconArrow */ function AboutPage({ navigate, onCTA }) { return (
Sarah · Founder
Strategy without execution is just intention. I've spent my career inside businesses, not advising from the outside, which means I know what it actually takes to make change land.
My career has taken me through corporate HR, scaling tech businesses, and fast-growth SMEs, working with leaders at every stage from first hire to first IPO. I've seen what works, and what quietly doesn't, when companies scale fast without the people infrastructure to carry it.
After more than a decade in senior leadership roles, I set up People Cake to offer the kind of strategic HR capability that most scaling businesses can't justify full-time, but can't afford to be without. A fractional HR Director, embedded where it matters.
Alongside the consultancy practice, I coach senior HR leaders through career transitions and crossroads, work that started informally with peers reaching out for sounding-board conversations, and now runs as four distinct coaching programmes.
A fuller biography and case studies are being added, check back, or get in touch directly.
{c.body}
Most organisations can articulate their strategy. Far fewer can execute it through their people. The gap between leadership intent and day-to-day employee behaviour is where growth stalls, and where the cost is highest. ”
A short conversation is the best way to find out if there's something to work on together.