/* global React, BgGear, IconArrow */ function AboutPage({ navigate, onCTA }) { return (
{/* ============ HERO, split ============ */}
Sarah, founder of People Cake Sarah · Founder
About Sarah

25 years in HR taught me
one thing above all else.

Strategy without execution is just intention. I've spent my career inside businesses, not advising from the outside, which means I know what it actually takes to make change land.

{/* ============ JOURNEY ============ */}
A brief history

The journey.

My career has taken me through corporate HR, scaling tech businesses, and fast-growth SMEs, working with leaders at every stage from first hire to first IPO. I've seen what works, and what quietly doesn't, when companies scale fast without the people infrastructure to carry it.

After more than a decade in senior leadership roles, I set up People Cake to offer the kind of strategic HR capability that most scaling businesses can't justify full-time, but can't afford to be without. A fractional HR Director, embedded where it matters.

Alongside the consultancy practice, I coach senior HR leaders through career transitions and crossroads, work that started informally with peers reaching out for sounding-board conversations, and now runs as four distinct coaching programmes.

A fuller biography and case studies are being added, check back, or get in touch directly.

{/* ============ CREDENTIALS ============ */}
How I work

Credentials & approach.

{[ { num: "01", title: "25+ years in HR", body: "Across scaling businesses and corporate environments, covering every stage of the employee lifecycle." }, { num: "02", title: "10+ years senior leadership", body: "Operating at HR Director and equivalent levels, embedded in commercial decision-making, not advising from outside it." }, { num: "03", title: "TalentPredix\u00a9 Accredited Coach", body: "Help individuals and teams optimise their unique strengths, motivators, and values for better performance and career success." }, { num: "04", title: "Four coaching programmes", body: "Distinct programmes designed for HR leaders in different stages of transition or growth." }, { num: "05", title: "Associate coaching", body: "Associate coach with third-party corporate partners, extending reach through trusted networks." }, { num: "06", title: "Always commercially grounded", body: "Every recommendation tied to business outcomes, not theoretical models or HR jargon." }]. map((c) =>
{c.num}

{c.title}

{c.body}

)}
{/* ============ PHILOSOPHY PULL QUOTE ============ */}

Most organisations can articulate their strategy. Far fewer can execute it through their people. The gap between leadership intent and day-to-day employee behaviour is where growth stalls, and where the cost is highest.

Sarah · Founder, People Cake
{/* ============ FINAL CTA ============ */}

If any of this feels like the right fit, let's talk.

A short conversation is the best way to find out if there's something to work on together.

); } const aboutPageStyle = document.createElement("style"); aboutPageStyle.textContent = ` @media (max-width: 920px) { .journey-grid { grid-template-columns: 1fr !important; gap: 32px !important; } .creds-grid { grid-template-columns: 1fr !important; } } `; document.head.appendChild(aboutPageStyle); window.AboutPage = AboutPage;